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Event at The Plaza Hotel, part of the Brazil Week agenda, will foster discussions on business, technology, and the future of organizations

The business club, active in Miami since 2021, will now have representation in Soho, strengthening its proximity to members and opening a new stage for future gatherings in the city

During one of the most high-profile moments on the global sports calendar, Club 90 emerges as one of Miami’s most sought-after addresses — with full access for Experience Club US members.

Experience Club US joins the agenda with a private SXSW insights session at Mana Tech Headquarters and executive access to eMerge Americas,

Person of the Year: award brings together leaders who help strengthen ties between the two countries and once again turns New York into a stage for strategic connections among business, capital, and influence

Initiative connects members to one of the main innovation gatherings in the U.S. and to discussions on how AI is reshaping companies and leadership.

Karen Hao, author of Empire of AI, and Dr. Timnit Gebru, an AI ethics expert, warn that in the race toward AGI, the exploitation of natural resources and human labor is increasingly treated as acceptable.

One of the most influential voices in the discussion about AI and work argues that today we invest 90% in execution and 10% in coordination—and that this ratio is about to reverse.

New York Times journalist Andrew Ross Sorkin draws parallels between the bubble of the 1920s and today’s AI moment.

The amplification of human capabilities, unlimited labor performed by AI, and the outsourcing of emotions to machines were among the highlights of her presentation at SXSW 2026 mission [EXP + PROS] Amy Webb asked everyone to wear black to attend a funeral during her session. The person being honored? Her own trends report, first launched in 2008 and responsible for inspiring hundreds of similar documents over the years. “The world is changing too fast, and a static PDF of tre

Scott Galloway believes Ozempic will have a more transformative impact on the economy and society than AI—and that many layoffs attributed to technology are actually a cover for poor management.

Panels discuss how behavioral design can make robots more human — and why feeling important to others is essential for well-being and mental health. Mission [EXP+PROS] The first day of South by Southwest featured dozens of panels, topics, and debates, but two in particular caught the attention of the [EXP+PROS] mission. Designer and technologist Afshin Mehin, founder of the studio Card79, argued that bringing more “humanity” to robots starts with behavioral design. Meanwhile,

A year-long agenda structured around longevity, urban growth, capital strategy and high-level executive connection.

Experience Club US members will have access to one of the most sought-after hot spots in South Florida during the world’s most anticipated sporting event

EXP + PROS Mission to SXSW is led by Experience Club US in partnership with PROS, for the third consecutive year. The mission was designed to turn information overload into competitive advantage, providing context