The Executive Retreat turns time and connection into part of the experience

Event held by Experience Club US at The Colony brought together 50 guests for a weekend of conversations around wealth, luxury, longevity and leadership — alongside curated experiences designed to create space for stronger relationships.

For two days in Palm Beach, the Experience Club US Executive Retreat brought together 50 members, partners, speakers and sponsors at The Colony Hotel for a format built as much around conversation as around content.

Held on August 22 and 23, the gathering combined two panel discussions with brunches, dinner, Ferrari driving experiences and, importantly, intentional breaks in the agenda that allowed conversations to continue beyond the formal program. The idea was to create an environment where relationships could develop naturally, without turning the weekend into a sequence of traditional business sessions.

“This is a very special event for Experience Club US. We had 50 guests and amazing members, but we also created pauses so people could spend time getting to know each other and sharing the experience,” said Marcelo Goulart, CEO of Experience Club US. “This will definitely become one of our signature events. We are going to do it again next year.”

The weekend was supported by partners including Ferrari, Delta Air Lines, Wheels Up, ILIA, Staged Ventures and AMG Agency.

Rethinking luxury and wealth

That balance between content and experience also shaped the two conversations held during the retreat.

The first panel explored how the meaning of luxury is expanding beyond ownership, exclusivity and status. Increasingly, luxury is also associated with time, access, belonging, wellbeing and the quality of the experiences people choose to have. Moderated by Marcelo Goulart, the conversation brought together architect Kobi Karp and hospitality executive Simon Sorpresi, who approached the subject from complementary perspectives. Karp discussed the role of architecture and place in creating environments people want to inhabit, while Sorpresi examined how hospitality, service and community ultimately bring those spaces to life.

Together, their perspectives framed luxury as something shaped not only by physical environments, but also by human interaction — and by the increasingly scarce ability to choose how and with whom people spend their time.

The second panel extended that conversation into another dimension of contemporary wealth. Moderated by Lourdes Castillo, Founder and Chair of the LATAM Family Office Society, it featured Priscila de Pinho Hawthorne, Founder and CEO of The Maximum Life, and Bruno Cardinali, CMO of Pura Vida Miami.

The discussion began with a broader definition of capital. For generations, wealth was measured primarily by financial assets and what families were able to accumulate. Today, health, energy, relationships, time and quality of life are increasingly becoming part of the same equation. The panel explored how longevity and wellbeing are influencing the way executives and families make decisions about how they live, lead and consume — and even how they think about legacy. It also examined the growing intersection of health, personal performance, culture and brands as wellbeing moves from a specialized category into everyday life.

For Experience Club US, the weekend also pointed toward a format the organization intends to develop further: a recurring gathering in which the setting, pace and quality of interaction are part of the value itself.

Some conversations need a stage. Others benefit from something rarer: enough time, the right people and a setting that allows them to continue long after the panel ends.