Club90: The Address of Miami’s Football Summer

With full access for Experience Club US members and the opportunity to invite guests, Club90 opens on June 11 at Ironside Miami as a hub for matches, hospitality, music, gastronomy, and business connections.

On June 11, Miami officially steps into the mood of a major football summer. On the same day the global tournament begins to mobilize fans, brands, and communities around the world, Club90 opens its doors at Ironside Miami as a meeting point for those who want to experience this moment beyond the matches.

The concept brings together sports, culture, hospitality, and business in the same environment. Throughout the season, the space will operate as an experience hub, with live match screenings, brand activations, social programming, and networking opportunities in one of the most international cities in the United States.

Presented by AMG Agency, The Brand Academy Miami, and Experience Club US, Club90 will be supported by sponsors including BB Americas Bank, Forno de Minas, Belt Media, Lugano Gramado, and Ironside. For Experience Club US members, the experience includes an additional layer: full access throughout the entire operation, from June 11 to July 19, with the opportunity to invite guests to share the moment with clients, partners, and strategic connections.

On June 11, Club90 begins with the kind of afternoon that sets the tone for the entire season. Doors open at 2 PM, giving members and guests time to arrive, meet, and settle into the atmosphere before the opening ceremony with Mexico vs. South Africa. From that first gathering, Ironside Miami becomes home to 39 days of football, music, gastronomy, hospitality, and an international crowd sharing one of the city’s most anticipated moments of the year.

Club90 was designed for the moments around the match — the arrivals, conversations, introductions, and celebrations that turn a game into a shared experience. In Miami, where sports, tourism, business, lifestyle, and international communities naturally overlap, the space becomes an address for hosting, gathering, and being part of the season as it unfolds.

Who Supports Club90

The sponsor network helps translate the different layers of the experience. BB Americas Bank plays a central role because of its connection with Brazilians and international clients who live, invest, do business, and move between Brazil and the United States — an audience that sees Miami as a platform for business, residence, investment, and international relationships.

Forno de Minas adds a gastronomic and emotional dimension, bringing to Club90 one of the most recognizable symbols of Brazilian cuisine: pão de queijo. Lugano Gramado reinforces a premium expression of Brazilian identity, associated with artisanal chocolate, hospitality, and experience-driven tourism.

Bringing the layer of media and brand presence in physical spaces, Belt Media connects communication, audience flow, and activation within the event environment. Ironside, in turn, is more than the address: it is the creative district that gives Club90 its context, bringing together design, art, gastronomy, offices, studios, and a community that moves between culture, business, and lifestyle in Miami.