Club 90: Be Prepared for Miami’s Football Cultural Hub

Opening at Ironside Miami on June 11, Club 90 will turn the football summer into a platform for culture, hospitality, and business in South Florida. Experience Club US members will have full access.

Miami is preparing for one of the most international summers in its recent history — and football will be one of the main entry points into that global agenda. From June 11 to July 19, Club 90 will take over Ironside Miami as a cultural hub designed to bring together sports, music, gastronomy, brands, and an international community around the world’s biggest football tournament.

For Experience Club US members, the initiative carries an added value: full access to Club 90 throughout its entire operation, creating a new layer of hospitality, connection, and community during one of Miami’s most globally visible moments.

Sponsored by BB Americas, Forno de Minas, Belt Media, Lugano Gramado, lronside, and presented by AMG Agency and Experience Club US, Club 90 was created to be Miami’s Football Cultural Hub — a space where national team matches become social experiences, with curated music, food & drinks, and the energy of a city that has been expanding its presence across global business, entertainment, and major events.

Over nearly 40 days of operation, the venue will broadcast all 64 matches, with daily programming and capacity to welcome more than 500 guests per day. The concept is to create a gathering point for those who experience football not only as a sport, but also as culture, community, and international connection.

The choice of Ironside Miami helps define the project’s positioning. Located at 7610 NE 4th Court, the creative district brings together studios, independent restaurants, art spaces, and offices, with easy access to Downtown, Brickell, Wynwood, Miami Beach, and Miami International Airport.

For Experience Club US, Club 90 is directly connected to Miami’s current momentum. The city brings together global tourism, international capital, business events, technology, real estate, lifestyle, and sports in a single agenda. During the football summer, that environment gains a new meeting point — one built around curation, access, and a community ready to turn global attention into relationships and opportunities.

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