How to Make AI Happen: C-Suite Series brings practical perspectives for executives on implementing Artificial Intelligence

Experience Club US event at The Moore gathered over 70 executives for an exclusive morning of insights on the practical adoption of AI in business, featuring futurist Neil Redding and a panel of leaders.

What does it really take to make Artificial Intelligence work — beyond the buzzwords and boardroom discussions?

That was the guiding question for futurist Neil Redding, founder and CEO of Redding Futures, as he opened the C-Suite Series – Special Edition on October 23rd at The Moore, in Miami Design District.

Speaking to a full house of more than 70 business leaders, Redding explored the first practical steps for executives to implement AI inside their organizations. Known as a “Near Futurist,” he shared a perspective grounded in strategic foresight and tangible execution, urging leaders to move beyond experimentation and start integrating AI into their operational and customer experience strategies.

For Redding, the opportunity lies not in replacing human creativity, but amplifying decision-making and unlocking new possibilities across marketing, customer service, and innovation pipelines. His keynote drew examples from both global corporations and emerging startups, showing how the next stage of AI adoption depends on cultural readiness and leadership alignment as much as on the technology itself.

AI in practice: challenges and lessons from leading brands

The second half of the morning featured a panel moderated by digital transformation specialist Santiago Martínez, and focused on real-world applications of AI in customer experience. Panelists included José Manuel, Customer Care Director at Palacio de Hierro; Marianella Ghiggeri, Customer Service Director LATAM at Netflix; and Roberto Machado, CMO at ilia, a data-driven digital transformation company. Together, they discussed how artificial intelligence is reshaping customer service operations, personalization, and data strategy — from predictive support models to the use of conversational AI tools in large-scale service networks.

Each one brought a unique perspective from their sectors — luxury retail, entertainment, and digital transformation — highlighting both opportunities and challenges in bringing AI to daily business decisions.

“Our mission with the C-Suite Series is to create these spaces where innovation meets leadership — and where technology is translated into action,” said Marcelo Goulart, CEO of Experience Club US. “Neil’s approach was not about futuristic hype, but about showing the C-level audience what can be done right now, inside their companies.”

This special edition was sponsored by Delta Airlines and Konecta, a leading global provider of customer management and business process outsourcing. The C-Suite Series is one of the flagship programs of Experience Club US, designed to bring together senior executives to discuss trends shaping the future of business, technology, and leadership.