SXSW 2026: Experience Club + PROS Announce Mission for the Historic 40th Edition
- Editorial Team
- Sep 19
- 2 min read
Our 4th SXSW Mission Will Bring 120 Top Executives for an Immersive Experience of Content, Networking, and Innovation
SXSW, the world’s leading festival for creativity, technology, and culture, will celebrate its 40th edition in 2026 with a reimagined format: for the first time ever, the Conference, Film & TV Festival, and Music Festival will run concurrently over seven days and nights — from March 12 to 18 — in Austin, Texas. This change, combined with the complete renovation of the Austin Convention Center, which will remain closed until 2029, will transform the participant experience.
To ensure executives are part of this historic moment, Experience Club US, in partnership with PROS, announces its 4th SXSW Mission, bringing together 120 top executives for an exclusive immersion at the epicenter of global trends.
CURATED AGENDA, CONNECTIONS, AND PREMIUM CONTENT
The Experience Club + PROS mission includes an exclusive schedule during the festival, featuring happy hours, private dinners, and strategic meetups at Austin’s most vibrant venues. Participants also receive a Platinum-level badge, granting priority access to the most in-demand sessions — including Keynotes and Featured Sessions — early access to brand activations, and entry to exclusive lounges designed for networking and recharging between activities.
In addition to the in-person experience, participants will benefit from daily coverage, including video highlights, curated insights, and commentary on the most impactful talks — designed to amplify learnings and generate actionable knowledge for their companies.
“SXSW is a thermometer of what’s coming next in technology, culture, and society. Our mission is to connect executives to this vibrant environment, building bridges between global trends and business strategies that matter right now,” says Marcelo Goulart, CEO of Experience Club US.
THE STAGE WHERE THE FUTURE TAKES SHAPE
Attending SXSW means being present where global narratives are created. The festival has become a platform for brands and leaders to engage with conversations that go beyond products: topics such as technology, culture, diversity, AI ethics, new work models, and the future of cities are front and center. As Daniela Graicar, CEO of PROS, highlights, “SXSW values narratives that connect with broader cultural, technological, and social trends — sparking reflection and inspiring transformation.”
Since 2023, the Experience Club + PROS partnership has taken groups of executives to SXSW, guiding them from theme selection to post-event amplification. For 2026, this will be the largest group ever taken by Experience Club US, reinforcing the club’s role as a bridge between business leaders and the global innovation stage.
Comments