Club 90 places Miami at the center of business and culture during the 2026 World Cup

An exclusive lounge created to host global leaders, curated experiences, and meaningful connections throughout the tournament - with full access for Experience Club members

As the world turns its attention to the 2026 World Cup, Miami is poised to become one of the most active crossroads of the tournament — not only as a host city, but as a global stage for culture, business, and high-level networking. Over more than a month, the city will draw executives, entrepreneurs, investors, creators, and decision-makers from across continents, all moving through a dense rhythm of gatherings, private meetings, and cultural moments shaped by the World Cup.

Club 90 is born from this movement. A proprietary project developed by AMG Agency, Club 90 is designed to transform Miami into a strategic meeting point during the 2026 World Cup. Conceived as an exclusive, continuously operating lounge throughout the tournament, Club 90 will function as a space for meetings, shared experiences, and meaningful connections around the world’s largest cultural moment.

From June 11 to July 19, covering the full duration of the competition, Club 90 will operate in the Ironside Miami district, welcoming guests, executives, business leaders, entrepreneurs, and brand representatives on a daily basis. The space is conceived as a curated environment where matches are experienced alongside conversation, hospitality, and cultural programming.

More than a place to watch the games, Club 90 is designed as a daily gathering point, blending gastronomy, music, and carefully curated activations for a multicultural audience deeply connected to global business flows. The project is expected to host 400 to 500 guests per day, maintaining controlled access, extended dwell time, and a consistently high standard of interaction throughout more than 30 consecutive days of operation.

The World Cup as an urban and cultural phenomenon

Club 90 is grounded in a strategic understanding of the World Cup as far more than a sporting event. With estimates indicating that over 5 billion people worldwide follow the tournament in some form, the World Cup represents the largest recurring moment of collective attention on the planet.

Rather than chasing mass exposure, Club 90 translates this global intensity into a human-scale experience — one that privileges presence, conversation, and shared moments. The lounge operates as a stable reference point amid the pace and fragmentation of the tournament, offering continuity in a city defined by movement during the World Cup.

Access for Experience Club US members

Experience Club US members will have access to Club 90 throughout the tournament, integrating the lounge into their relationship and networking experience during the World Cup. Designed for long stays, the space features indoor and outdoor areas, multiple environments, and infrastructure that supports prolonged interaction and spontaneous connection.

The presence of Experience Club members reinforces the lounge’s profile as a trusted environment, bringing together executives, founders, investors, and leaders already accustomed to high-level, curated gatherings.

Beyond logistics, the location places Club 90 inside Miami’s cultural flow during the World Cup, allowing it to operate as a consistent meeting point where different audiences, agendas, and conversations intersect over time.

Partnerships and what comes next

Club 90 is entering its next phase of development.

If you would like to partner with or sponsor Club 90, click here. The project is moving quickly, with the first sponsors, strategic partnerships, and additional locations set to be announced soon, alongside other initiatives currently in development for the 2026 calendar.