Last call | EXP + PROS Mission to SXSW 2026

Strategic curation, highly qualified network and premium access for leaders who need to interpret cycles, filter trends and signals, and decide before consensus — because attending SXSW with strategy means competitive advantage

Every year, Austin becomes the place where new ideas, technologies, mental models, and narratives begin to take shape—long before they turn into recurring headlines, corporate buzz, or market consensus.

That is exactly where the EXP + PROS Mission to SXSW 2026 comes in, led by Experience Club US in partnership with PROS, for the third consecutive year—and now entering its final availability, with last spots remaining.

SXSW matters not only for the volume of content it delivers, but for its timing. It is where executives can observe—still in raw form—the forces that will pressure decisions in the months and years ahead. Artificial intelligence, biotechnology, new models of work, human behavior, digital culture, and the economy converge, creating a level of complexity that no longer fits into ready-made reports.

The EXP + PROS Mission exists because attending SXSW without curation is wasting SXSW.

“The goal is not simply to ‘go to the event,’ but to operate within it with method, strategic reading, and qualified access. The mission was designed to turn information overload into competitive advantage, providing context, filtering, and synthesis for leaders who need to make decisions—not just stay updated,” explains Marcelo Goulart, CEO of Experience Club US.

In previous editions, the EXP + PROS partnership brought together over a hundred of executives, including CEOs, founders, investors, and leaders of major organizations. Each year, the project has matured—raising the level of curation, deepening connections, and making the experience increasingly strategic and less fragmented.

The mission is designed for:

• C-level executives and board members

• Founders and scale-up leaders

• Business owners undergoing transformation

• Investors and capital managers

• Executives responsible for critical mid- to long-term decisions

Throughout the experience, participants benefit from a structure built to reduce friction and maximize strategic focus, including:

• Advance strategic curation, highlighting what truly matters among thousands of sessions

• Premium access to SXSW, with top-tier badges and priority entry to keynotes and strategic sessions

• Highly qualified networking, with meetings and activations beyond the official agenda

• Logistics designed to free up cognitive bandwidth, maximizing time quality and decision focus

"The themes guiding the mission reflect real pressures leaders face today: AI applied to strategy, new organizational models, biotechnology, behavioral economics, culture, and leadership in uncertain environments. This is not about what is already established, but about what is beginning to reshape entire markets,” adds Flavio Pripas, partner at Experience Club US.

Those who miss out are not just skipping a trip.

They lose access, context, connections — and the chance to read the next cycle before it becomes unavoidable.