Game On, Miami 2026: where the protagonists of the new sports economy meet

Experience Club US will bring together global executives and leaders on October 16th at The Moore to explore the forces transforming South Florida into the world’s sports capital.

Miami is preparing to enter one of the most dynamic moments in its history — and the Experience Club US wants to ensure its members are on the front line of this transformation. On October 16th, the “Game On, Miami 2026” event, held at The Moore, will bring together influential names from sports, media, and entertainment to discuss how South Florida is emerging as a global platform for business, innovation, and sports-driven experiences.

The 2026 calendar will be historic. The city will host seven FIFA World Cup matches, including knockout rounds and the third-place playoff; the World Baseball Classic final; the Miami Formula 1 Grand Prix; the Miami Open; and the first-ever NHL Winter Classic in Florida. Alongside these major events, the Orange Bowl, College Football Playoffs, and PGA Tour tournaments will further reinforce Miami’s position as a world epicenter for sports and investment.

THE GAME CHANGERS

“Game On, Miami 2026” will bring to the stage leaders who embody the many forces shaping this transformation — executives who combine global vision, innovation, and the ability to build brands that transcend the boundaries of sport.

Xavier Asensi, President of Business Operations at Inter Miami CF, is one of the leading figures of this new era. A former FC Barcelona executive, he played a key role in the club’s international growth and now leads the expansion of Inter Miami — a project that blends sports performance, entertainment, and urban impact.

Arturo Núñez, investor, author, and Shark Tank Brasil judge, is synonymous with creative energy. With an impressive track record at Nike, Apple, and Diageo, he has built a career defined by cultural innovation and emotional connection between brands and consumers. In Miami, he co-founded Dante’s HiFi, a space that merges music, design, and lifestyle — a true symbol of the city’s creative pulse.

Tyrone Mears, a former elite player with a career in the Premier League and MLS, now serves as President of Soccer Operations, leading initiatives that merge high performance, leadership, and innovation. His path reflects a blend of winning mindset, human sensitivity, and a focus on building high-performing teams, both on and off the field.

Tiago Pinto, founder of The Place Brand Academy Miami and a leading voice in sports marketing and brand strategy, Tiago has over two decades of experience with Nike, Gatorade/PepsiCo, and major sports organizations. Former Chief Marketing Officer of the Miami Marlins, he now drives innovation by developing new strategies and creative models that connect brands, athletes, and fans.

THE POWER TO ANTECIPATE WHAT'S NEXT

With “Game On, Miami 2026,” the Experience Club US reinforces its mission to build bridges between leadership, innovation, and major economic movements. More than an event about sports, it is a platform for learning and high-level networking, designed to anticipate the impact of 2026 on business, tourism, and the city’s future.

“The speakers joining our stage represent the very best at the intersection of sports, business, and culture. They are not just witnessing this transformation — they are leading it, redefining how sports connect with cities, brands, and people. Our mission is to bring these protagonists closer to our community of leaders and foster conversations that anticipate the future” says Marcelo Goulart, CEO of the Experience Club US.