Experience Club US Launches Advisory Board to Support Companies Expanding to the United States

Editorial Team
Aug 27
3 min read

Eight Brazilian specialists based in the U.S. accelerate market entry across mission-critical fronts, supporting businesses from strategy to execution

For many companies, breaking into a market a hundred times larger than Brazil’s—like the United States—is a major growth opportunity, but the challenges scale accordingly. Regulatory complexity, with laws and taxes that vary by state; cultural differences that affect consumption and negotiation; and operational hurdles such as logistics, supply chain, and local hiring can all delay timelines, waste resources, and cause businesses to miss strong market opportunities.

To address this growing demand from Brazilian entrepreneurs, Experience Club US—the Miami-based arm of Experience Club since 2021—is launching the Experience Club US Advisory Board, a solution that connects business leaders with a group of eight specialists offering complementary perspectives in the most critical areas for entering the U.S. market.

“The key differentiator is that everyone on the board has many years of experience doing business here in the U.S., so we’ll bring real-world wins and mistakes to the table and give initial, business-specific guidance tailored to each company,” says Marcelo Goulart, CEO and cofounder of Experience Club US.

The engagement begins with an assessment so the advisors can understand the company’s challenges before the first of two working sessions with the specialists. The first session focuses on go-to-market strategy and entry planning. In the second, the group tackles implementation and operations. “We’ll be able to resolve the major questions any entrepreneur has when bringing their operation to the U.S. market,” summarizes Flávio Pripas, partner at Experience Club US.

Among the most common mistakes companies make, according to Pripas, is underestimating the size and heterogeneity of the U.S. market, entering without geographic or sector focus. “Publix, the Florida supermarket chain, is larger than the global operations of retailers like Carrefour or Casino,” says Pripas. Another challenge, he adds, is cultural: Americans tend to buy from Americans. Local presence, fluency in the business environment, and fluent English for negotiations are essential. “An industrial company planning its U.S. cash-flow assumed 90-day payment terms to a supplier. That doesn’t exist in the U.S.; here, everything is paid upfront,” he notes.

Recalling his own trajectory, Marcelo says it took about two years to find the right connections and understand the best paths in the market. “If I’d had guidance like the Advisory Board’s, I would have solved everything in six months,” he says.

The Advisory Board’s specialists cover fronts from strategy to execution. In Technology & Innovation, they guide digital transformation and the selection of the right tools; in Cross-Cultural Management, they support building and leading Brazil–U.S. teams; in Retail & Franchising, they work on store concepts, partnerships, and expansion models; and in Marketing & Branding, they define positioning and support customer acquisition.

They also advise on Real Estate & Location, with strategic site analysis and commercial lease negotiations; Logistics & Supply Chain, offering guidance from import flows to final delivery; Taxes & Immigration, providing the basis for compliance and legal structuring; and Finance & Fundraising, supporting capital raises and establishing management frameworks suited to the U.S. market.

For companies, the Board’s support reduces business risk, accelerates internationalization by shortening the learning curve, and provides practical, actionable recommendations. The advisors also enable qualified networking with customers, suppliers, and partners, increasing the odds of a consistent and sustainable entry into the United States.

Who’s on the Experience Club US Advisory Board: