Brazilian Entrepreneurs: Experience Club US and G4 Gather Business Leaders in New York

Event at The Plaza Hotel, part of the Brazil Week agenda, will foster discussions on business, technology, and the future of organizations

New York will once again take center stage in the Brazil-U.S. business agenda next week, as Brazil Week and the traditional Person of the Year Awards Gala Dinner, hosted by the Brazilian-American Chamber of Commerce, bring together executives, entrepreneurs, investors, and institutional leaders from both countries.

Held annually, the Person of the Year celebration has become one of the most relevant moments in the bilateral business calendar, recognizing leaders whose work has helped strengthen ties between Brazil and the United States. In 2026, the agenda gains particular significance with the recognition of Cristiano Amon, President and CEO of Qualcomm, as Person of the Year – USA.

Within this setting of high-level networking and institutional dialogue, Experience Club US will host another edition of Brazilian Entrepreneurs on May 13. Designed for members and invited guests, the gathering will take place at The Plaza Hotel, in Manhattan, from 12 PM to 2:30 PM.

Presented in partnership with G4, the event is expected to bring together around 150 business leaders for a focused discussion on the present and future of organizations. The agenda comes at a time when companies are navigating a new cycle of transformation shaped by artificial intelligence, evolving leadership models, capital allocation, and the need to build more adaptive organizations.

This year’s edition is part of the official PoY Brazil-Cham agenda and is sponsored by Conta Simples, iFood Benefícios, NTT DATA, Sauzer AI Powerhouse, and TotalPass, with support from Elytron Security, G4 Club, and Terminal BTG Pactual.

AI as a driver of strategy and decision-making

The program will feature Cristiano Amon, President and CEO of Qualcomm; Tallis Gomes, founder of G4; and Victor Lazarte, founder of VL Fund. Together, they will bring different perspectives to a common question: how companies can remain competitive in an environment where technology is no longer only a support tool, but increasingly a force shaping strategy, execution, and decision-making.

One of the central themes of the gathering will be the shift in how organizations understand power and control in the age of artificial intelligence. As AI moves from assisting teams to executing tasks, learning from data, and influencing decisions, business leaders are being challenged to rethink governance, productivity, talent, and the architecture of decision-making inside companies.

Amon’s presence gives this year’s edition particular relevance. As CEO of Qualcomm, he has led one of the world’s most important technology companies through a period of expansion across 5G, connectivity, AI, and new industry applications. His participation also connects the Brazilian Entrepreneurs luncheon to the broader spirit of Brazil Week: strengthening the dialogue between Brazil and the United States through innovation, entrepreneurship, and business leadership.

The event also reinforces Experience Club US’s growing presence in New York, as part of a broader strategy to expand across key hubs for the Brazilian business community in the United States. After consolidating its presence in Miami, the club has continued to strengthen initiatives in strategic cities such as New York and Austin, creating platforms that connect executives, entrepreneurs, and investors during major moments of the international business calendar.