Club 90 turns Miami into one of the football season’s key meeting points

During one of the most high-profile moments on the global sports calendar, Club 90 emerges as one of Miami’s most sought-after addresses — with full access for Experience Club US members.

There are moments when Miami seems to concentrate the world within just a few blocks. The city takes on a different kind of energy when sport, international travel, brands, and hospitality start moving around the same agenda. Between June and July 2026, that will be the case.

Over five weeks, Miami will host seven matches at the Hard Rock Stadium, including games featuring Brazil, Portugal, Uruguay, and Colombia, along with a quarterfinal and the third-place match. The result is a steady flow of arrivals, extended stays, shifting plans, and a series of encounters that may start around the game, but rarely end there.

That’s where Club 90 comes into play.

Located at Ironside Miami, one of the city’s most distinctive creative districts, the space has been designed to host this moment with a more elevated take on the football experience. The match is, of course, the focal point, but the environment expands everything around it — the arrival, the table, the soundtrack, the conversations, and the sense of being surrounded by the right people.

Club 90 is built for a selected audience. Access is granted through partner brands and their invited guests, preserving something increasingly rare during high-demand periods: quality of presence. Instead of scale, curation. Instead of excess, atmosphere. The result is a space with a different tone — more international, more refined, and intentionally composed.

Full access to members

For Experience Club US members, this becomes especially relevant: full access to Club 90 on any day throughout the entire period. In a season defined by packed schedules, limited invitations, and restricted entry, this translates into the ability to move freely through one of Miami’s most in-demand environments.

It means showing up without friction, returning when it makes sense, and engaging with the city’s social flow on your own terms. More than entry, it’s a form of presence — being part of the setting where conversations unfold naturally and where the experience has been designed with intention from start to finish.

During these weeks, as Miami attracts an even broader mix of executives, founders, investors, creatives, and international guests, Club 90 positions itself as a place where part of that circulation comes together in a more resolved way: less casual, more deliberate.

In the end, that may be what defines Club 90. Watching the game is only part of it. What stays is everything built around it — and the access to be there when it happens.

If you would like to partner with or sponsor Club 90, click here.