The amplification of human capabilities, unlimited labor performed by AI, and the outsourcing of emotions to machines were among the highlights of her presentation at SXSW 2026 mission [EXP + PROS] Amy Webb asked everyone to wear black to attend a funeral during her session. The person being honored? Her own trends report, first launched in 2008 and responsible for inspiring hundreds of similar documents over the years. “The world is changing too fast, and a static PDF of tre